• Turn words into clicks.

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    It isn't web copy you're really interested in. It's the results great web copy can bring. Smooth your customers' path from home page to checkout.

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  • Email marketing writing

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  • Brochure copywriting

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    Not every customer will read your brochure, but the ones who do are the ones most likely to buy. Hook them with brilliant brochure writing.

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Writing that Means Business

And specifically, more of it. I’m a freelance copywriter who can provide just the right words to bring more customers through your door (or your online checkout). From my busy office in Sheffield, UK, I can work with your agency, marketing department or company anywhere in the world.

Web copywriting
Your web pages have a destiny: to get customers buying, calling or clicking. Make sure that destiny is fulfilled, with brilliant web copywriting. More →
Email marketing copy
If your email campaigns need a pick-me-up, I can help you get more responses with irresistible subject lines, focused messaging and engaging copy. More →
Brochure copywriting
The brochure that sells has depth to match its beautiful design. Take customers over the tipping point with smart and stylish brochure writing. More →

Copywriting portfolio

Recent blog posts

Good ideas for your new indie game’s press release

It’s a couple of years since I helped out with press releases for a small indie game called Apple Jack 2 . But I’m still amazed by what we achieved, and I’ve been meaning to write it up to help other developers ever since. Better late than never.

Apple Jack 2 is a genuine independent game, made by one talented fellow from the South of England. None of this Kickstarter stuff! Developer Tim Sycamore at one time tagged his company “the zero-budget game developer,” and it’s a fitting slogan. The game’s few external contributors worked for no money up-front, but shared in pretty good profits afterwards.

So how, with such limited resources, did AJ2 wind up on the front pages of massive gaming sites like IGN and Eurogamer? If you’re a game developer, the answers to this question could maybe help you do the same. Continue reading -→

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