Monthly Archives: December 2010
Is it OK to begin a sentence with ‘and’ or ‘but’?
It was my primary school teachers who told me not to do it. They would openly mock kids who started too many sentences with ‘and’. Many of my clients remember this lesson too apparently, judging by the feedback I often get on web copy drafts. “Are you sure it’s ok?” they’ll ask. Other times it’s [...]
Web copywriting: Setting firewood sales alight
I begin most web copywriting projects with only a layman’s knowledge of the product for sale. And it’s a great position to start from, especially when the client is a small business owner who isn’t certain of his company’s USPs. Asking the right questions revealed that Mendip Logs and Eco Fuels offer the cheapest firewood [...]
Merry Christmas, holiday opening hours
To anyone stumbling across this fledgling blog today or over the next week: Merry Christmas and happy New Year! Some of us will still be working in between these two delightful holidays. So if you suddenly find an urgent need for a marketing email, a bit of web copy or anything else, I’m available. Xmas [...]
Why luxury property brochures need luxurious words
I’ve written quite a few brochures this year for property marketing experts Four Fifteen of Glasgow.Freshness is their aim: they like brochure copy that rises above the tired language of most property marketing. I’m sure you know the sort of thing. We’ve all read that property brochures that insist “an internal inspection is absolutely imperative” [...]
Hello, new WordPress site
So here I am clogging up of the Internet by adding another blog to the trillions already out there. Why? Because it’s a good way to keep my copywriting portfolio up to date and get more involved in the marketing discussion online. I’ll be writing about my latest projects, announcing any creative opportunities I can [...]