Web copywriting: Setting firewood sales alight

I begin most web copywriting projects with only a layman’s knowledge of the product for sale. And it’s a great position to start from, especially when the client is a small business owner who isn’t certain of his company’s USPs.

Asking the right questions revealed that Mendip Logs and Eco Fuels offer the cheapest firewood in the South West. Their wood is carbon neutral, has the right moisture content and is delivered free. An easy sell, then – but the web copy still needed the right balance of simplicity and persuasion.

Mendip is currently selling firewood by the truckload (literally) to homes all over Bristol.

Design was by Burfield Creative Web Marketing.

Tags: copywriting portfolio, firewood, small business copywriting, web copy