Annual report writing

Seize the communication opportunities your annual report (and other corporate literature) provides, with help from an experienced UK freelance copywriter.

The stuffy old annual report is all but dead. Thanks to a few forward-thinking people who realised what a great opportunity for useful communication they are, the trend is no longer to pack annual reports with enough facts and figures to bore an autistic tax inspector.

Instead, it's now perfectly acceptable to use your annual report to engage your key stakeholders by telling them interesting things. This does take more time and skills, however - which is where my annual report service comes in.

Understanding your organisation

But how can someone from outside your organization just come along and write about what you do, clearly and effectively?

Well, I might start by interviewing your staff and reading your data. I'll ask you what your message is, or I'll help you find it. I can visit your offices and talk to your customers. And I'll bring a fresh, clear perspective, which helps to bridge the gap between your staff's perceptions of what you do and your audience's.

Go with big project experience

When it comes to managing a large, important project like your annual report, you need a writer who's been there before. I have the experience to deliver high quality work, on schedule.

Another thing: writing is all I do. That means I can devote the right amount of time, care and attention to producing your report. You'll see in the results the difference between hiring me, and adding the project to your staff's already-busy workload.

A creative, experienced corporate writing partner

By adding me to your team (on a project or hourly basis), your report writing and corporate literature projects will benefit from:

• Experience of working on major writing projects for a wide range of large and medium-sized organisations.
• Creative ideas from someone with a strong track-record in producing effective, accessible writing.
• The right level of attention for your projects, while removing added pressure from your staff.

To find out more about how I can help make your annual report more effective and easier to manage, contact me.