Six whole months without posting! Yep, I’m a disgrace. It’s a shame too, because I actually had a few readers.
But then things got busy with work. And like millions of others before it, this blog was left to gather dust.
So to try and kick things off again, here’s a little roundup of what was stopping me from writing more silly posts about Jack Palance, mermaids and other stuff vaguely related to selling things with words. Continue reading
I’ve been pretty busy lately, so I thought it was about time I exploited the aspirations of others by creating my own copywriting internship.
Things haven’t gone exactly to plan though. My intern has much more fur, and far less writing ability, than I was hoping for.
See for yourself. Continue reading
I know what you’re thinking: “Aah, he’s a web copywriter. Of course he wants us to think web copy is better than web video. He’s scared! Look at the chicken copywriter who’s afriad of what video might do to his business! Buuu-ck buck buck!”
Well you can stop your taunts. I like video and I’ve written quite a few voice over scripts.
I was actually inspired to write this post by something I saw on Google+. It was an advice video, made by Google, on what to do if your site is underperforming in search.
It sounded pretty interesting, but it didn’t get my click. I didn’t want to watch a video you see, I wanted to read about it instead. Then I started thinking about why and I got a surprise: there are lots of reasons I still prefer written web copy over video. Continue reading
We’re all looking for something. That’s true whether we’re headline writers or headline readers.
The sailors of Ancient Greek myth were looking for something too. So lonely after months at sea, they were often hypnotised by siren songs before setting a deadly course for the rocks.
There lay the beautiful sirens: singing with their boobs out, the brazen hussies, and offering the very thing their audience had been dreaming of. Exactly like a good headline, but with breasts. Continue reading
Curly from City Slickers, you enigmatic old wrangler. You made such an intimidating first impression, yet such wisdom lay within. You knew how to deliver a baby calf. How to protect a lady from drunken varmints. You knew the meaning of life itself, goddammit.
As it happens, Curly even understood the secret of writing a successful email marketing message – despite dying around five years before such a thing existed.
Oh yes. Because the best email marketing copy, like a fulfilling life, is about just one thing. Continue reading