A local businessman asked me recently how long his press release should be. After reading a guide to press release writing online, he was under the impression that it should be no more than a page in length.
(I’ve no idea what silly guide he’d been reading.)
Here are four tips I would have given him if I wasn’t so mean:
My latest guest post for the Evoluted Think Tank is now online.
This time it’s all about how to become a freelance copywriter – and naturally I used my own personal story as the basis for some insightful advice.
Please go and have a read, and be sure to leave a comment!
Link: Evoluted Think Tank – “How to become a freelance copywriter”
Mrs Wheatley and I took a little trip out to Heeley City Farm in Sheffield yesterday afternoon, where we saw goats, ducks, chickens and even some newborn lambs.
I only heard of Heeley Farm recently, when working on some voiceover script writing for filmmakers Renton Productions. It’s a small farm but it’s open every day and is free to look around. Well worth a visit!
I saw this poster in the window of Britannia Building Society the other day and its headline got me thinking:
Does it mean I’ll spend six months of my life queuing in total? Or just if I go into this building society?
The Think Tank design features fish. Which makes a change.
The article, ‘Five ways not to write fun microcopy’ was published a couple of days ago and has already managed to spark more debate than anything on here – largely thanks, I think, to a more provocative approach by yours truly. I obviously need to get in touch with my irritable side more often.
Have a read, add to the discussion if you like, and look out for more from me in the Think Tank in future.
Someone much smarter than me corrected some web copy I wrote the other day. The sentence in question, the way I wrote it, was “That’s why X makes staying up-to-date easy”.
Apparently ‘up to date’ doesn’t need any hyphens here, but I had no idea why until I just looked it up via Google.
So when is ‘up to date’ hyphenated?
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