Sales letter writing

Direct mail is still as current and effective as it ever was - provided it's done right, that is. Get better results from your sales letters and email marketing with help from an experienced UK freelance copywriter.

What's the difference between good mail and junk mail? Good mail tells you something that interests you, addresses you like a person and speaks to you in clear, engaging language. Everything else might well be considered junk.

So how can you make sure your sales letters and email marketing campaigns are welcomed by your customers, instead of being thrown in the bin? Well firstly, you need to set up and manage your mailings well. And secondly, you should hire me to write them for you.

Rule #1: Address your customers' wants

Who are your customers? What do they want? How do your products benefit them? What's the best way to get their attention? What will convince them they need to contact you?

Answering these questions is the first step in writing a sales letter or marketing email that gets results. It's about connecting with your customers and showing them the benefits of your offer. If you don't do this, then you better get lucky - or you'll fail.

Rule #2: Speaking the right language

The second step is in creating a letter or email that puts all this into compelling, convincing words.

As an experienced, professional sales copywriter, I help clients from all sectors of industry to boost their sales through direct mail and email. Based in Sheffield and serving the whole of the UK, I can make it easier for you to succeeed with your sales letters. I can help with:

• Finding your products' best selling points, from your customers' point of view.
• Making the right sales offer, which customers will find hard to refuse.
• Clear, engaging and professional language that lends more credibility to your enterprise.

To find out more about how I can help you get much better results with direct mail and email marketing, contact me.