Website copywriting

Get help from a UK freelance web copywriter who can make your web projects easier to manage, less time-consuming and, ultimately, more effective.

Your website is a bit like a long-form advert for your business. You need to grab the reader's attention, but you need to hold on to it too.

Web copy is your opportunity not just to introduce your products, but to tell customers exactly why they should choose you. There's also often a chance to make a sale right there and then - provided you can impress the customer enough.

Great web copy speaks to the customer...

It's also a bit like inviting people to come and inspect your business. That's how the reader sees it, anyway. You've probably done it yourself: Impressive website = impressive company. Badly written site? No thank you.

What you need is web copy that speaks to and engages with your target audience, but which also (for legal reasons, among many others) represents your business accurately.

...And the robots too.

There's another type of audience-member reading your site too, and they're really picky: search engine robots.

Selecting the right keywords and representing them within your site's copy is a must in getting those all-important organic search engine listings. But it also presents a problem: balancing the style between SEO text that pleases the 'bots (who don't need to be spoken to like human beings) and your customers (who definitely do).

An experienced, SEO-ready web copywriter

As an experienced freelance web copywriter, I can help you create web copy that's as compelling and creative as you want it to be. Based in Sheffield and working with clients all over the UK and from all industries, I can deliver copy that:

• Engages your audience and provokes action. I bring understanding of many different business sectors and a readiness to adapt to new writing styles.
• Accurately represents your products and services, being based on your detailed brief, interviews with your staff, research I undertake, or a combination of these. I'm flexible and can fit with your workflow.
• Makes your job easier. Why write copy yourself, or take on more staff, when you can hire an experienced professional that you can pay on a project or hourly basis?

To find out more about how I can help get your website to reach more customers through great words, contact me.