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SEO Positioning, And Why Is It Essential For Your Business

All companies need their website to have as much visibility as possible in search engines. This has made many people interested in SEO positioning, unpaid traffic that reaches our website, says Martin Royston, and SEO expert who offers free independent advice.

  1. What is SEO?

SEO (Search Engine Optimization), search engine positioning or search engine optimization, is the process that serves to increase the visibility of a website in the organic results of the search engines. It consists of improving the quality and quantity of unpaid traffic.

There are several factors for our company to position itself in the first search results. The most important and necessary are authority and relevance.

The authority is related to the popularity of a website. The more popular your website, the more valuable the information it contains will have. And the more that content is shared, the more useful the page is seen to be.

Relevance is the relationship between a page’s content and the searched term. It is not enough that the web includes many times the search term, as a search engine relies on different on-site factors to determine this: load time, user experience, code optimization and URL format, etc.

  1. Why is SEO important to your business?

SEO improves visibility, and it is the optimal way for your target market to find you in searches using keywords relevant to your business. Also, SEO helps attract quality traffic, makes your website more useful for both users and search engines.

Natural positioning is also necessary to help search engines understand what each page is about. It produces a greater number of visits, by displaying content relevant to the searches that users perform. A site will receive more visitors because it presents content related to the search performed.

A stronger positioning is obtained if the content meets quality objectives, and a website may remain on the first page for quite some time. To do this, it is important to update content. Strong SEO skills allow you to compete and help a company and its website to climb positions and get a better place than other competing companies.

Finally, SEO, in addition to being one of the best strategies to position your business in search engines, has the advantage that it is not paid, and increases the amount and quality of traffic without you having to pay for it.

  1. Tools for SEO positioning.

Some are classic, others have been around for some time but are not well known to the non-specialized user, and others are new. All the following are tools that allow us to improve our productivity in terms of SEO positioning and save time and money:

  • Woorank analyses 129 aspects of our website that need to be considered for SEO positioning in search engines.
  • Google keyword tool is used to search for the best keywords for your website.
  • Google Trends helps to compare keywords by the number of searches, evolution over time, and filter by country and time-space.
  • Ubersuggest makes it easy to find alternate keywords.
  • Google Webmasters Tools gives Google’s opinion about your website.
  • Positionly shows us the position that each keyword occupies in the different search engines.

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