The best things often come about purely by chance.
A few months ago, a brilliant new client of mine called Delta Comtech asked me to interview some of their customers and write up some new testimonials for them. Little did I know this would evolve into a whole new service, which is proving pretty popular – with the same companies I interviewed on behalf of Delta Comtech (DCT from here on).
Each one went a bit like this:
- DCT asked me to interview the customer, who I emailed to set up a call.
- The interview was short and sweet: around 10 minutes and 3 simple questions, on why they chose DCT, what DCT does for them, and what the outcomes were.
- I wrote up a short article (around 200 words) with a strong intro, main call-out quote, and some body text with more customer quotes.
The beauty is, the result can serve as a case study and as testimonial quotes. So it can be published as an online article, or part of marketing collateral, or chopped up into handy call-outs.
Each one only took an hour, all in. So the price of these super-useful case study/testimonial hybrids is only £50 + VAT. No wonder two of the DCT customers I interviewed have since used the service themselves!
Not bad for something that happened by chance. Please get in touch if this could be useful for your business, too.